Privacy Policy
Welcome to OptiRank360 (“OptiRank360”, “we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit optirank360.com, engage our services, or interact with us in any other way. We follow international privacy standards, including GDPR/UK-GDPR, CCPA/CPRA, LGPD, and PIPEDA where applicable.
Who we are Data we collect How we use data Legal bases (GDPR) Sharing & recipients Cookies & tracking Analytics & ads International transfers Security Retention Your rights Children Changes Contact Regional notices
1) Who we are (Data Controller)
Controller: OptiRank360
Contact email: OptiRank360@gmail.com
If you engage us under a client agreement, we may act as a processor for certain services (e.g., handling analytics dashboards) and process data per your instructions.
2) Personal data we collect
A. Information you provide
- Contact forms / quotes / meetings: name, email, phone, company, website URL, message content, meeting details.
- Account or project onboarding (if used): login details, role, billing contacts, project notes, credentials you choose to share for implementation.
- Payments: We do not store full card details. Payments are processed by third-party processors (see “Sharing”).
- Communications: inquiries, emails, chat messages, and feedback.
B. Information collected automatically
- Device & usage: IP address, browser type/version, OS, device identifiers, pages viewed, timestamps, referrers, approximate location, and similar diagnostic data.
- Cookies & similar tech: pixels, local storage, analytics or A/B testing tags. See Cookies.
C. Information from third parties
- Lead sources & ad platforms: where permitted, we receive campaign and conversion metrics.
- Public/partner data: business contact data from directories or partners in compliance with law.
3) How we use personal data
- Provide and improve our website, services, and client deliverables.
- Respond to inquiries, schedule meetings, and send proposals.
- Set up and manage campaigns, analytics, dashboards, and reports.
- Personalize content, measure performance, and diagnose issues.
- Send service messages (e.g., onboarding, billing, updates).
- Protect our services, prevent fraud/abuse, and comply with law.
- With consent: send marketing communications you can opt out of anytime.
4) Legal bases (GDPR/UK-GDPR)
- Contract: processing necessary to perform a contract or pre-contract steps (quotes, onboarding).
- Legitimate interests: running and securing our services, improving quality, preventing abuse, and basic analytics. We balance against your rights.
- Consent: where required for optional cookies/marketing. You can withdraw consent at any time.
- Legal obligation: record-keeping, tax, compliance, and responding to lawful requests.
5) Sharing & recipients
We share data only as needed to run our business and deliver services:
- Hosting, IT, and infrastructure (e.g., managed WordPress host, CDN, email providers).
- Analytics & A/B testing tools (aggregated usage metrics).
- Payment processors for invoicing and payments (we don’t store full card details).
- CRM & project tools for pipeline, ticketing, and delivery.
- Professional services (legal, accounting, auditors) under confidentiality.
- Compliance and safety: where required by law or to protect rights, users, or the public.
Hosting/CDN, email service, analytics platform, call-tracking provider, project management tool, contract/esign platform, payment processor.
6) Cookies & similar technologies
We use necessary cookies to operate the site and, with consent where required, analytics/marketing cookies to improve performance. You can control cookies via our banner, your browser settings, and the links below.
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Site security, session management, form submissions. | wp_* (WordPress), security tokens |
| Analytics | Understand traffic and improve content. | _ga / _gid (Google Analytics), A/B testing IDs |
| Marketing | Measure ads, conversions, and audience reach. | ad/conv tags, remarketing pixels |
Do Not Track: we currently do not alter behavior in response to DNT signals.
7) Analytics, ads & third-party links
We may use analytics and advertising platforms that set cookies or pixels. Third-party sites linked from our pages have their own privacy policies; please review them before sharing data.
8) International data transfers
Your data may be processed outside your country. Where required, we use safeguards such as Standard Contractual Clauses or other lawful mechanisms, and we assess vendors’ security measures.
9) Security
We use administrative, technical, and physical controls to protect personal data (TLS encryption, access controls, least-privilege, backups). No method is 100% secure; please share only what’s necessary for the task.
10) Data retention
We keep personal data only as long as needed for the purposes described or as required by law. Retention depends on the data category (e.g., contracts and invoices are kept for statutory periods; form submissions for up to 24 months unless needed longer for a project or legal defense).
11) Your privacy rights
Depending on your region, you may have the right to access, correct, delete, or port your data; object or restrict certain processing; and withdraw consent. You can also lodge a complaint with a supervisory authority. To exercise rights, contact us at OptiRank360@gmail.com. We may request verification to protect your data.
12) Children’s privacy
Our services are not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect data from children. If you believe a child has provided data to us, contact us and we will delete it.
13) Changes to this policy
We may revise this Privacy Policy at any time to reflect changes in our practices, legal requirements, or new safeguards designed to protect our clients and their users. Updates take effect when posted on this page. Please review it periodically to stay informed.
14) Contact
OptiRank360
Email: OptiRank360@gmail.com
15) Regional notices
A. EEA/UK (GDPR/UK-GDPR)
- Controller: OptiRank360. If you are in the EEA/UK, you may contact us to exercise rights listed above.
- Legal bases: contract, legitimate interests, consent, and legal obligations as set out in section 4.
- Complaints: You may lodge a complaint with your local Data Protection Authority.
B. California (CCPA/CPRA)
California residents have the right to know, delete, correct, and opt-out of “sale”/“sharing” of personal information. We do not sell personal information for monetary value. Where our use of advertising cookies may be considered “sharing” under CPRA, you can opt out via the cookie banner or by contacting us.
| Category (CCPA) | Examples | Collected? | Purpose | Shared with |
|---|---|---|---|---|
| Identifiers | Name, email, IP | Yes | Contact, security, analytics | Service providers (hosting, analytics, CRM) |
| Internet activity | Pages viewed, device, cookies | Yes | Analytics, security, improvements | Analytics providers |
| Commercial info | Invoices, orders | Yes (clients) | Billing, accounting | Payment/finance tools |
To submit a CPRA request or an opt-out request, email OptiRank360@gmail.com. We will verify your identity and respond within the statutory timeframe.
C. Brazil (LGPD)
For Brazilian residents, the legal bases include consent, contract, legitimate interest, and compliance with legal or regulatory obligations. To exercise LGPD rights, contact us at OptiRank360@gmail.com.
D. Canada (PIPEDA)
We process personal information with your knowledge and consent, except where otherwise permitted or required by law. You may access and correct your data by contacting us.
16) Managing cookies
You can manage optional cookies through our cookie banner (when shown) or via your browser. Useful links:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org
- Safari: support.apple.com
- Edge: support.microsoft.com
If you have accessibility needs or require this policy in another format, contact us at OptiRank360@gmail.com.